THE PROJECT -
Design Lead/Art Director
We launched a four-part video and photography series that highlighted the standout features of the Tesla Model Y, including Safety, Range, Dog Mode, and Sentry Mode.
This campaign was tailored specifically for our female audience in North America, reflecting a lifestyle-oriented approach. Understanding that women often prioritise practicality, safety, and reliability when purchasing a vehicle, our strategy emphasised these aspects to resonate more deeply.
