THE PROJECT -
Art Director/Design Lead
Nature is relaxing. But only if it exists. Supported by Nike - WeForest’s reforestation efforts have contributed to the revival of the Atlantic Forest – a longtime victim of systemic deforestation.
The ongoing Atlantic Forest revival has resulted in the repopulation of many native species, many of which have been recorded by audio devices funded by Nike research.
Using the sights and sounds of the Atlantic Forest, we created a 3 part series of audio/visual exploration - improving Nike Members’ mental wellbeing by reconnecting them with nature.
The series was delivered across the entire Nike digital ecosystem including online editorial, social media and the Nike App.
Agency: Media.Monks
