THE PROJECT -
Art Director/Designer
We challenged all Nike Members to Race For The Future Of Sport in the Move To Zero Community Challenge. We created a design system to build a campaign that worked across all Nike touchpoints: Online Editorial, Nike App, Nike Run Club, Nike Training Club, Social Media, Retail.
Leveraging an existing MTZ grid system, we developed a design framework that integrated imagery, video, and MTZ assets to visually enhance and support our storytelling.
Spearheaded by Eliud Kipchoge and powered by the Nike Run Club app, we invited all athletes to join the challenge during the month of April in the lead up to Earth Day.
It didn’t matter if you ran or walked, all that mattered is that you moved. Together with their partners, WeForest, Nike planted a tree for every 1km completed within the Nike Run Club app.
Agency: Media.Monks
