mAGNUM

SOCIAL IDENTITY

THE PROJECT -

Upgrade Magnum’s social identity to reflect what the brand stands for today. We needed to reuse and adapt old content in a new and refreshing way. We need to keep their followers engaged and interested in the brand, while highlighting a new products each month.

A turn of events for us (and every other brand) was COVID-19 and how to adapt our strategies to relate to the current situations. As a solution, we created a Live at Home series where we partnered chefs around Europe and US to do Instagram live cooking shows every Friday.

• Overall Look & Feel • Photography • Illustration • Art Direction

Agency: U-Studio (Unilever)