THE PROJECT -
Our job was to redesign the Lipton website. The challenge was to stay true to the brand’s classic values, while pushing the design to be modern. We needed to take into account the needs of every individual market and their languages. What looks good in English, may look wonky in a long German word. Through type and font size, balanced by illustrations, we were able to come to a solution.
• Brand Guardian • Web Design & Illustration • Cross platform deliveries for Digital, Print and Social• Adapt website for different languages
Agency: U-Studio (Unilever)
