LIPTON

Forget what you thought you knew about tea, there’s a new face to the leaf.

THE PROJECT –

Art Director/Design Lead

A digital campaign created for Lipton that explored different ways to showcase their tea, in this case: Tea-tox & Tea-Lattes

• Cross platform delivery including print, digital, editorial and social
• Graphic Design + Editorial Design - photo retouching advice, brochures, flyers, posters, pre press
• Web assets - Lipton website campaign takeover, social media assets and ad banners 

Agency: U-Studio (Unilever)

Lipton brand hinges on fresh, premium ingredients. This project’s goal was to show these two values in a playful, unexpected way. Each pillar (teatox & tea lattes) had to have it’s own voice and style while staying true to the overhead campaign.