Jordan
x jd sports:

Greatness has no limits

THE PROJECT -

Art Director/Design Lead on Jordan and JD Sports’ Greatness Has No Limits campaign

Jordan briefed us to shift the conversation around UK’s Black History Month away from focusing on historical trauma, instead building a platform to celebrate leaders in the community who are building a foundation for future generation to succeeed.

Our concept, Greatness Has No Limits, redefines preconceived notions of greatness towards a future-driven mindset that aims to create a better tomorrow.

We featured three up and coming creatives from the UK: Harry Pinero, Knucks and Ojerime - as they explain how they define what Greatness means to them.

Agency: Media.Monks