THE PROJECT -
Art Director/Design Lead
Nike, in partnership with AW Lab, briefed us to create a design concept for digital and retail launch of the Huarache Craft shoe in Spain, Italy and Portugal.
Cue our concept, Comfort Takes You Higher. Comfort is more than physical, when you step into your shoes, you take on the day, the world outside, and the infinite possibilities it holds. It takes comfort to embrace the world and bring yourself forward.
Comfort in yourself, your identity, and the moves you want to make. Comfort symbolised by the Huarache Craft.
Agency: Media.Monks
